Sophisticated stationery shoot for Lilac and White
Black Forest, Mainz, Germany
Perfection by simplicity, presence by modesty. In the stationery of Lilac and White, clear lines and soft forms are posted opposite to each other, allowing their fainted colours to explode, while imperfect edges and subtle embossings leave individualism and fantasy ample space for re-invention by each bridal couple.
For the second time I had the privilege to set the scenes as brand stylist for the artistic and comprehensive range of the successful stationery designer.
I had no difficulty to find a concept for her: minimalist bohemian style with a hint of Kiss from Fleur and a lot of Lilac and White. Affectionate, customised and personalised, always following the company’s philosophy.
In a subtle photoshoot, in which selected details gave the calmness and serenity of the brand a consistent framework, authentic product shoots were made reflecting the ideology of the londoner label and the soon-to-be upgraded online shop of our stationery designer.